Árni Thor Jonsson

Arni Thor Jonsson, who grew up in Reykjavik, Iceland, began his filmmaking career by working at his father's production company. Before blossoming into a director, he worked as an editor and was a influential radio DJ. In 2005 he founded Republik alongside his brother Lalli Jonsson.

Arni has directed hundreds of commercials for clients like Jeep, Walgreens, Behr, Audi, Sony, McDonalds, Walmart and Ikea, all over the globe. In addition, he has directed award-winning music videos for the likes of Damien Rice and Hjaltalin to name a few. Lately Arni has been working on numerous long-format projects, and in 2026 two documentary series were release with him at the helm; Hljóðriti í hálfa öld (50 years of Hljodriti) and Stríð og friður í Reykjavík (War & Peace in Reykjavik).